As you may (or may not) see, this site has once again had somewhat of a facelift. We have decided of a style that is more typical of what we think this venture is; simple, non-complicated, cofffee oriented design. (mmm..coffee). Myles and I are style snobs. Simply put we are comfortable in our condescending approach to the apparent 'poor' choices of overpaid art directors making hasty visual choices while commanding budgets equivalent to the GDP of a small country.
However when enacting decisions for your own branding, its somewhat difficult to get it right - to divorce yourself from personal decisions to more practical ones. Initially we had this site styled to the max - somewhat like a surf magazine - style for style sake. At what point does style and design become totally worthless and over the top? I remember a lecturer at uni once noted that his most prized piece of design was cover page of a 1904 version of the King James Bible.
Further tweaking will happen - but as always it will happen within the realm of the caustic developing atmosphere of twoBrownShoes (i.e. nothing is sacred when ideas and designs are put on the table).
